Daily Report: Nintendo, Seeking a New Sales Hit, Releases Amiibo Figurines by THE NEW YORK TIMES


By THE NEW YORK TIMES

On Friday, Nintendo will release two products. One, the video game Super Smash Bros., follows the company’s traditional strategy of updating a top-selling franchise for a next-generation console. But the other release, a collection of toy figurines that will interact with the game, brings the company into an already flourishing market — one that allows it to take more advantage of popular characters like Mario and Luigi.

Published: November 20, 2014 at 11:00PM

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